I have had my BMW i3 for a week now, and there is very little I find wrong with it. Best car I have ever owned.
There are a few minor, goofy issues, like the remote button for the frunk (why?), and some of the tech is not as user friendly as it could be - for instance why are some apps only accessible vis Connected Drive, which requires plugging in? Why can't I access Pandora or Life 360 via bluetooth? I feel like the interface offers a lot, but takes a lot of figuring out. Why are there multiple interface apps? Shoud just be one, and all accessible via bluetooth or 3G.
The suicide doors can be complicated when my kids pile in and out of the car, but at the same time, it is more convenient when I am throwing something in the back seat (which happens more often). So I call that a wash. I don't think I would prefer conventional doors.
My biggest gripe is the lack of serious marketing and charging support, as well as training of dealerships.
- My salesperson was pretty knowledgeable and enthusiastic about the i3, but there were people at the dealership who seemed utterly clueless about what an amazing car they had on their hands. They treat in like an oddity that they are not all that interested in selling. This contrasts strongly with the cultish Tesla approach to selling their cars, and I think the BMW i3 is every bit as amazing as the Tesla, in its own way. A real shame. I think BMW should require dealers who want to sell the i3 to establish dedicated i3 showrooms and prove their ability to support the sub brand.
- There are only two level 2 chargers at my dealership. The Nissan dealerships have a DC charger for their leafs. None of the BMW dealerships have DC chargers, even though BMW purportedly worked up a cheap DC charger for just this reasons.
- There are no DC combo chargers ANYWHERE in Houston. This makes me nuts, since NRG is a Houston company, and they have started building them in California. I still got the DC charge option, because I think it will happen eventually, but I think BMW could be way more aggressive in pursuing partnerships and installing DC chargers. If BMW and the other DC Combo EV manufacturers are going to start a standards war, then they need to really go to war, and make it a viable standard. I see little evidence of this yet.
- There was talk of a loaner program for long trips. Apparently this got nixed, because there is no way the BMW dealers have enough loaners for this. Don't promise stuff you can't deliver on, BMW.
So, in short, I love, love, love this car. But I want EVs to become even more popular and ubiquitous, so I can find charging station support wherever I go. I feel like BMW has neglected this part of the equation. It makes no sense for the company to kill itself building the car in a sustainable, with low-carbon footprint, and then neglect the user and sales side of the equation. What would it cost BMW to put one DC charger in every Houston dealership? 50 grand? This is nothing for a company the size of BMW, yet it would be really great for the BMW i driver base, and it would make a statement, that they are fully invested, as much as Tesla and Nissan.
There are a few minor, goofy issues, like the remote button for the frunk (why?), and some of the tech is not as user friendly as it could be - for instance why are some apps only accessible vis Connected Drive, which requires plugging in? Why can't I access Pandora or Life 360 via bluetooth? I feel like the interface offers a lot, but takes a lot of figuring out. Why are there multiple interface apps? Shoud just be one, and all accessible via bluetooth or 3G.
The suicide doors can be complicated when my kids pile in and out of the car, but at the same time, it is more convenient when I am throwing something in the back seat (which happens more often). So I call that a wash. I don't think I would prefer conventional doors.
My biggest gripe is the lack of serious marketing and charging support, as well as training of dealerships.
- My salesperson was pretty knowledgeable and enthusiastic about the i3, but there were people at the dealership who seemed utterly clueless about what an amazing car they had on their hands. They treat in like an oddity that they are not all that interested in selling. This contrasts strongly with the cultish Tesla approach to selling their cars, and I think the BMW i3 is every bit as amazing as the Tesla, in its own way. A real shame. I think BMW should require dealers who want to sell the i3 to establish dedicated i3 showrooms and prove their ability to support the sub brand.
- There are only two level 2 chargers at my dealership. The Nissan dealerships have a DC charger for their leafs. None of the BMW dealerships have DC chargers, even though BMW purportedly worked up a cheap DC charger for just this reasons.
- There are no DC combo chargers ANYWHERE in Houston. This makes me nuts, since NRG is a Houston company, and they have started building them in California. I still got the DC charge option, because I think it will happen eventually, but I think BMW could be way more aggressive in pursuing partnerships and installing DC chargers. If BMW and the other DC Combo EV manufacturers are going to start a standards war, then they need to really go to war, and make it a viable standard. I see little evidence of this yet.
- There was talk of a loaner program for long trips. Apparently this got nixed, because there is no way the BMW dealers have enough loaners for this. Don't promise stuff you can't deliver on, BMW.
So, in short, I love, love, love this car. But I want EVs to become even more popular and ubiquitous, so I can find charging station support wherever I go. I feel like BMW has neglected this part of the equation. It makes no sense for the company to kill itself building the car in a sustainable, with low-carbon footprint, and then neglect the user and sales side of the equation. What would it cost BMW to put one DC charger in every Houston dealership? 50 grand? This is nothing for a company the size of BMW, yet it would be really great for the BMW i driver base, and it would make a statement, that they are fully invested, as much as Tesla and Nissan.