I am not bitter, I am disappointed and a little bit annoyed that BMW seems to have dropped the ball on the rollout of the first pure EV by an old-line manufacturer. This is a hugely important vehicle for the Main Street acceptance of EVs everywhere, if BMW screw this up they hurt an entire industry.
BMW have cynically compromised the functionality and safety of the vehicle by striking a deal with CARB to swap full control of the REx for greater profit on the sale of gas Guzzlers. They chose to set up the vehicle so that it has a far higher chance of suddenly coming to a near stop on the freeway than the same model sold in other markets, simply in order to make greater profit. Clearly this is a straight forward case of corporate profit trumping public safety.
BMW have promised a level of connectivity and control over our charging that they cannot deliver upon. While iRemote has pretty pictures, can anyone say that it is reliable and easy to use? Does it offer the functionality that people seem to have been led to expect?
BMW chose to sell a vehicle with 20" summer tires and then purposefully chose to not make winter tires available forcing customers to buy new wheels as well as tires. BMW could have easily contracted for 20" winter tires just as they did for 19", by not doing so they have imposed a stealth price increase on a large percentage of their customers. Or simply forced them to drive on unsafe tires in the winter instead.
BMW chose to develop a software driven vehicle that needs several hours at the dealer for simple updates. The vehicle has enough connectivity to report our driving data to BMWs servers and to stalk our cars location via the iRemote app, but they cannot do a wireless update like Tesla? What will happen in 5 years when the fleet is larger and there is a mandatory recall for a safety update, how will they process 10's of thousands of cars?
BMW chose a delivery and prep company that is overwhelmed by the demands of delivering a vehicle with up to date software. If reports are correct, cars are backing up at the port, yet the prep company is working a 40hr week with no overtime. Where is the sense of urgency?
BMW have advertised all sorts of things from 3 day test drives to free ICE loaners for trips and have walked them back after getting resistance from their Dealers. How difficult is it to get your Dealers on board BEFORE the press release telling us about all the wonderful stuff you ultimately cannot deliver on?
BMW have made range promises that real people, in the real world cannot achieve. In an ICE, if the range is less than implied, you stop and buy gas, in a BEV, you just stop. Using the same hocus-pocus as for ICE MPG ratings and saying that YMMV is unacceptable for an EV. Saying that it gets cold is no excuse either, didn't they do arctic testing before coming up with their range numbers? Surely the reduced range in winter is no surprise to BMWs engineers, why is it a surprise to their customers? Perhaps Marketing had more to do with the range number than Engineering?
Finally, do we even want to get into the whole KLE issue and the lacksidasical way BMW has responded? Shall we start a lottery on how many more months we have to go with our charge rates dialed back by 30%.........