BMW totally mis-represents the car. (BTW my comments are so close to boatguy, I copied much of his text) They played cover up with a serious charging issue when we purchased the car. They only came clean with the issues (failed KLEs) as I have the technical skills to actually test charging and see the car was not charging as advertised. When calling the 800 service I have seldom received accurate information. The mileage calculation on the car is useless, we only use the four bars as indicators.
The software in the car is terrible at best. The I-drive is one of the worst user interfaces we have ever used. We stopped buying BMWs(we have had 11) after our X5, and the I-drive was a major reason. Having to understand how to interface with the entertainment and nav system using the dash, I-drive knob and steering wheel is terrible. We purchased the car on a whim admittedly, after buying a Tesla.
The lack of DC charging is a huge issue. We recently needed to take the car 85 miles over the mountain passes and it took us an entire day to get there. It's maddening to be sitting at a charging station charging for hours and hours while looking at the CHADEMO charger hanging on the other charging station. Its clear BMW has chosen the wrong charging standard with CCS. When talking to BMW 800 call center reps about the issue, they tell me deploying CCS stations are VERY expensive and complicated. The folks at Charge Now (the chosen BMW charging partner) tell me the same and also tell me they have no plans for CCS charging stations in Washington state. Again I can't tell what information is true.
- The range is really 50 -60 for normal driving in Seattle (i.e., a mix of around town and short freeway);
- The owner's manual and other "official" communications are worthless at best and entirely mis-leading at worst. BMW constantly sends us marketing "gifts" in the mail, which angers us to no end. Save the money on trash and trinkets and just fix the dam car.
- The car has a variety of quality issues, windows opening, windshield spray covers falling off, the front items get wet, BMW can't do end user software, there are some many issues with the power and nav system software we ignore all that we can and just drive the car. We enjoy music in our cars, but only do the basics in the i3 as the system is terrible.
- My dealership,Seattle BMW is clueless about the issues of electric on the sales side. On the service side they work very hard to figure things out and most importantly are honest with us. They seem to be careful to not bash BMW on issues we both know are cover ups, but are frank and honest about issues. We knew this was a version 1 car when they sold it and we bought it.
- BMW's insistence on routing everything through the dealer means there is a wide range of customer experiences. , you're essentially on your own, dependent on forums like this for real information.
- The car really is a city car; that was the design brief and they did a ok job on the transportation side. On the use and enjoyment side, it is terrible. It is good in the city and around town, easy to park, turns in small spaces, but it's awful on the freeway compared to any ICE car in it's price range. Buy it for the city and you'll love it, buy it to drive 40 miles each way on the freeway every day and you'll be rationalizing your EV purchase every day.
We bought the car on a whim and use it mostly in Seattle. Its ok for that. After looking at the use of our friends Leafs that would have been a better cost vs use option. But the looks of the leaf turned us off. If my wife needs to drive 30 miles away to visit our daughter she will drive the other car as she has no trust in the i3. Reading the four power bars is a no good for her.
Our car is a bridge to the smaller Tesla, the Model S is just too large for around town, but we are forced to use it as the BMW charge is so poor. Our experience with Tesla, both the car and the company is a polar opposite of BMW. Tesla is open and honest. I far prefer the Tesla mfg direct distribution model and Tesla is years ahead of BMW in software. If the model 3 Tesla is even close to what rumors claim, I'd order one sight unseen today, if given the chance. I did a bit of research on resale value of the BMW i3 and we are going to loose allot on money, even worse resale than our 7 series and X5 by far. It is truly our last BMW we will ever own.