I'm not saying it has no affect rather the computer remains in control. Changing the intensity typically results in an immediate fan speed change. But when the set temperature is reached, the computer will alter air flow, air distribution, and/or incoming air temperature.
In contrast during manual operation, the fan speed and air distribution remain at whatever settings the driver selects with the system changing only the incoming air temperature.
The rocker switch's LED behavior is different depending on the mode also. In Auto, a single LED is lit and moves from left to right. Far left is the lowest intensity while far left is the highest. In manual, the LEDs stay on growing from one to five. You can see the LED patterns in the video linked above. At 1:00 Auto is engaged and the single LED moves left to right and back. Then at 1:09, Auto has been disengaged so two lit LEDs indicate the fan is on two then one then off.
Both my 2014 and 2017 behaved the same way. In fact, the climate system in every modern BMW I've driven does, too. Though my 2009 328i has the previous interface that I believe makes the system easier to understand. You cycle through the intensity levels by repeatedly pressing the Auto button and the iDrive screen displays a pictograph showing the different levels.