I skimmed through a few articles/blogposts about this program, and most of them referenced buyers/owners. Is it known that this program would allow leasers to participate?
As a response to why the dealerships would do it, there's obviously not many good reasons as evidenced by noone participating. But I was thinking, maybe if BMW subsidized the cost of the loaner cars going out, just another way for that dealer to get someone through their doors? And potentially make the pitch, "Hey, why go back to that other dealer that doesn't offer this service?" "Come see how friendly and courteous we are." "Look at this shiny new toy you could possibly have!"? I dunno. Just hoping this doesn't fizzle out.