Firing up a generator to fill a peak load is expensive. While a NG fired one can be brought on line fairly quickly, a coal-fired one takes a lot longer to come up to temperature. Even needing a generator to fill in on those peak loads is expensive. So, from an infrastructure viewpoint, being able to tap a stored energy source nearly instantly can help with those peaks and negate the need to have an expensive plant sitting on standby or to build it in the first place. Utilities have agreements to buy power from others, but that doesn't always work, plus, at least in the US, people object to building new power lines required to bring in that extra power, and upgrading them to handle more power. The further you have to move power, and the more of it, upgrading the grid becomes more important. Something that people just don't want. For example, Ontario, Canada has a surplus of hydro power, but they power company has been trying for nearly a decade to get permission to build a transmission line to bring it to New England...hasn't happened, probably won't, and they don't want new power plants built, either...something has to give eventually. Car to grid has some advantages over building new. Those costs not experienced by new transmission lines or power plants should help in keeping costs under control. Only, though, if cars and the logic starts to show up.
FWIW, I asked this at a BMW dealership...I was told that BMW is looking into incorporating it in future MY vehicles...how soon, can't tell. May change now with a new top guy in charge.