BMW i3 Pricing ....

[Parker]

First thing to say is I REALLY REALLY hope I’m wrong with this ....... (and I was!)...... edited after launch.

Why was only the Pure EV price announced on Monday?

I’m wondering if its a big slight of hand by BMW.

All the headlines the day after the price announcement of the i3 read "Available from €£$ XXXXX" and in most territories the price quoted stacks up very well against the established competition .... but the bottom line is 80% BMW i3 customers WON’T be buying the pure EV .....they will be buying the Rex (BMW's own figures) and to be honest the Rex is the car that will win customers like me (currently non EV drivers over).
Yet the only country to announce the Rex price is the Netherlands and the differential there is €4490 – which if you use the same exchange rate to get $41,350 base and £30,650 makes the Rex option $5,229 in the US or £3,880 in the UK.

Or in other words .....
$ 46,580 in the USA or £29,560 (after Govn't Grant) in the UK ..... for the base Rex car ... before options.

UPDATE UPDATE UPDATE UPDATE

Actual UK price £28,830 ....... so £3,150 for Rex option (OK not £2,500 .....but acceptable)

 

[hitmanwaco]

I completely understand your logic because I am in the same shoes as you. I knew spokesmens at BMW from the beginning always said the the price will be around 40k+ US, I was hoping that they would surprise us with a cheaper price. I feel that this car can be a gamechanger but not at 50k when you include options and other things(taxes and fees). I do not understand why US and China are not the first countries to receive the I3 because they are both bigger markets. However, getting the car in Q2 2014 does have its advantages. I just hope that they price the Rex 2k more and not 5k. If they ho the 5k option, I might have to wait this out and just buy a Tesla when I can afford it.

 

[TomMoloughney]

Most reports were that the range extender would cost about $4,000. Then Autoblog reported that it would cost $2,000 and others just used their information. It's interesting to note that Autoblog also reported that the i3 would cost $34,500 before tax incentives in the US and they were clearly wrong on that so I am highly doubtful their price of $2,000 is correct.

 

[Northwestern]

I'm thinking it doesn't matter what BMW charges for the REx, what matters is what you are willing to pay. My gut tells me the REx sits at $5,000 and moves at $3,000. If you don't need bragging rights on the i3 why not wait a bit and see how this shakes out? Is there any harm in bidding the dealer + $3,000? I mean, no seller has ever taken a swing at me. Remember the 335D didn't sell well and a boat load of cash was placed on the hood in order to move the car. Also remember the X1 is $30,800 and offers a 0-60 time of 6.2 seconds and 34 mpg on the freeway. Yeah it consumes gas but much less than most of the beasts I saw on the freeway today.

 

[Lolotte]

I just saw that in France, the Rex will be 4000€, so I guess around 3500£...

Here is the link, based on an interview of Serge Naudin, the head of BMW France:

http://bmw-actu.com/2013/07/25/de-nouveaux-details-sur-la-bmw-i3/

 

[Parker]

I'm thinking it doesn't matter what BMW charges for the REx, what matters is what you are willing to pay. My gut tells me the REx sits at $5,000 and moves at $3,000.

Yes, I think you are absolutely right.

I know what price I'm prepared to pay for the Rex .... and if BMW isn't prepared to sell it to me for that price today ......... maybe tomorrow.