On January 30th I closed on a Mega BEV with heated seats and all weather mats. MSRP was $43,385, dealer discounted the car down to $36,745 a 15.5% discount. The dealer then applied $4,875 in incentives for a final price of $31,870, 26.5% off MSRP. Wisconsin has no state incentives so this was the price listed on my contract.
I should mention that there is no BMW dealer where I live so any dealer will be at least 40 miles or more away. Starting on January 5th this dealer was giving a discount of $3,500 off MSRP on this car. On January 19th the salesman advised the dealer would take $5,000 off MSRP. When I told him I was getting quotes from two other BMW dealers he asked if would be willing to come in to discuss their offer the next day. At that meeting the dealer quoted a final price that was $500 more than what I wanted, so I left. I let it be known that I had received one quote and was awaiting the other. I did not disclose what the quote was. The next morning I got an email advising the dealer would come down the additional $500 (actually $540) if I would put a deposit on the car that day.
I have learned that never be afraid to walk away from a "today only" deal. Tomorrow's deal usually will be better, especially if they think you are considering going elsewhere. Two things to do to get the best deal. Be willing to take one of the cars that the dealer has had the longest (the lower the stock # the longer the dealer has had the car), and make your offer near the end of the month.
I should mention that there is no BMW dealer where I live so any dealer will be at least 40 miles or more away. Starting on January 5th this dealer was giving a discount of $3,500 off MSRP on this car. On January 19th the salesman advised the dealer would take $5,000 off MSRP. When I told him I was getting quotes from two other BMW dealers he asked if would be willing to come in to discuss their offer the next day. At that meeting the dealer quoted a final price that was $500 more than what I wanted, so I left. I let it be known that I had received one quote and was awaiting the other. I did not disclose what the quote was. The next morning I got an email advising the dealer would come down the additional $500 (actually $540) if I would put a deposit on the car that day.
I have learned that never be afraid to walk away from a "today only" deal. Tomorrow's deal usually will be better, especially if they think you are considering going elsewhere. Two things to do to get the best deal. Be willing to take one of the cars that the dealer has had the longest (the lower the stock # the longer the dealer has had the car), and make your offer near the end of the month.