I'm not suggesting that the i3 was an SUV, and that it should be used in that manner. And I certainly don't need to be reminded that it's one of the most efficient vehicles on the planet. It's something I predicted in the months leading up to its market launch. That said, BMW could have a marketing and potentially a legal challenge on their hands, if customers end up using the vehicle, within reason, for use cases that it was not tailored to, and the i3 grossly failed to deliver on their expectations.
This alone could be a compelling reason to increase the power output of the range extender a bit. The standard recommendation in Europe has been to engage the hold mode early, when anyone complained about the performance of the vehicle on hill-climbs. This mode does not exist in the US, courtesy of CARB regulation.
We will have to see how the i3 will do in the field, and how the car buying public will react to the REx, which is a completely novel concept on the car market. GM steered clear of a similar solution, because of concerns about its acceptance by mainstream consumers. I participated in numerous heated debates among early LEAF and Volt owners. It's easy to forget that what might be important to an engineer, might not matter much to the customer, who might have a completely different view and expectation of the product.
We have already witnessed early owners claim that the i3 should be able to handle the hills around LA, since they are an extension of the metropolitan area, and they need to cross them sometimes. I had a potential ActiveE lessee, a CEO of an electric drivetrain company, ask me if she could drive the car from SF to Tahoe on weekends. Many city dwellers apparently want to do that around here. They will surely expect the same thing of the i3. What are you going to tell them? And more importantly, what will happen if they undertook such a trip, against better judgement, and the vehicle failed them spectacularly?
It's better to defuse such situations upfront, and without watering down the overall concept and design the car, try to accommodate these scenarios by upping the power output of the range extender. Wouldn't you agree?