vmSeattle
Active member
The title of this post is a quote from an analyst at Morgan Stanley. Here is the article:
http://www.latimes.com/business/autos/la-fi-hy-tesla-most-important-automaker-20140620-story.html
Personally, I agree. In the industry, I hear other people talk about how the Tesla Model S is an iphone, with wheels because it is disrupting how we think of cars. The concept of an iphone like way to upgrade your car's software is completely unheard of. Even the BMW i3, revolutionary as it is, still requires the car to be taken into the dealer for necessary software upgrades. If a software upgrade is not critical, but more of a nice to have, good luck getting a BMW dealer to do this for you unless you have a REALLY good personal relationship with their service department. I don't know about how BMW treats their customers, but in my town, both the Audi and Mercedes dealers are complete and utter douches.
http://www.latimes.com/business/autos/la-fi-hy-tesla-most-important-automaker-20140620-story.html
Personally, I agree. In the industry, I hear other people talk about how the Tesla Model S is an iphone, with wheels because it is disrupting how we think of cars. The concept of an iphone like way to upgrade your car's software is completely unheard of. Even the BMW i3, revolutionary as it is, still requires the car to be taken into the dealer for necessary software upgrades. If a software upgrade is not critical, but more of a nice to have, good luck getting a BMW dealer to do this for you unless you have a REALLY good personal relationship with their service department. I don't know about how BMW treats their customers, but in my town, both the Audi and Mercedes dealers are complete and utter douches.