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There are benefits of giving engineers a clean sheet of paper and letting them come up with ideas rather than forcing some corporate idea down their throats! While you may not always agree with why something was done on the i3 (or i8), I feel confident that the option was discussed, its merits debated, and there's a rational decision made about it. That you may not agree is not uncommon, but then, you may not have weighed all of the same set of facts, or your priorities are different. Given the set of design parameters, it's a really neat car. LIke anything, though, not everyone's priorities are the same.