While I don't condone the following behavior, I can see why some companies or CEOs feel like they can treat the general public like garbage. This video outlines precisely how unappreciative and undeserving the general public is and why most companies make crappy products and people still buy them.
I had a relative who opened up an amazing coffee shop some time ago. The atmosphere, snacks, coffee, etc were amazing. No one in their right mind would go to Starbucks instead of his place that was even cheaper than overpriced SB crap.
He went out of business because people don't appreciate good things. It's warped