Here in the icebox called Chicago, i3 sales have been s-l-o-w. I've been watching inventory for a month or two, with only a few i3s finding homes. Some dealers are sticking to their guns at or near MSRP, and others are knocking 15% of 2014s, but still not getting a lot of movement. I've lowballed a couple dealers, and they aren't ready to take my offer - yet. With nationwide inventory at ~2200 new 2014s that have yet to find homes with 670 sold in January, I am shorting the price hard. I believe they will have to come even lower yet - right now BMW is offering only $500 incentives, but I think they will have to put more cash on the hood, er, frunk.
I don't need an i3. I'd like one. There's a enough questions about the pricing, utility, reliability and resale/residual value of this car to make me not want to jump for anything close to MSRP. I can imagine a 2nd generation with a true 100 mile range(in the cold, with the heat on, etc), upgrade path for batteries, conventional rear doors, more classically beautiful lines, normal sized wheels that would sell better. Give me my panoramic moonroof and more comfortable, power memory seats. Give me choices on interior/exterior colors & materials. Give me a heated steering wheel that looks like the F80 M3's instead of the dorky blob there now. Give me better packaging and frunk utility. Move the motor controller over so the cargo area can be a few inches lower. I'd like 6" greater wheel base. Give me a power option that does 0-60 in 5.5 seconds or something like the x3 3.5i. Get rid of the lawyers and bring traffic jam assist to the USA and lead in the autonomous driving space.
Since you won't give me that with a 2014 i3, at least give me 25% off what you have!